Image redesign for ASR. Racing and 4x4 tyres. 4x4 and rallye competition wheel company.
The following symbol’s got its basis in the fusion of the human factor and the technical factor as its identity sign.
Concerning the ‘’racing and 4x4 tyres’’ brand copy, we can extrapolate racing (competition, race) to an event (human nature), where the driver and his machine are crucial to reach success.

The driver, with a clear aim: to win. During the race, a chemical changes series in the human organism causes an addictive substance called ADRENALINE. The adrenaline is an action hormone secreted by the adrenal glands answering a dangerous situation.

It causes a succesion of events:
Increase of concentration and muscular performance. Increase of heart rhythm and pupil dilatation in order to get a better vision. Increase of breathing and brain stimulation to produce ‘’dopamine ’’, the responsible hormone of the ‘’comfort sensation ’’

Molécula de adrenalina.

Technical factor mixes up with the human factor. A car fingerprint. The abstraction of a ‘’wheel print ’’ passing through a soft surface is the guideline to symbolize both the brand identity and the possible tyre classification, in this case, closer to a 4x4 wheel print.

Otras aplicaciones de logomarca.

Otras aplicaciones de logomarca.